Hi, I'm James Leedham, founder of 16-Bit Consulting.

I help developers, publishers, and games businesses make better commercial decisions.

My experience in the games industry goes back to 2002, spanning retail, publishing, distribution, platform relationships, commercial strategy, pricing, forecasting, business development, and product lifecycle management.

Before founding 16-Bit Consulting, I spent 15 years at GAME working across the UK games retail market, partnering with publishers, platform holders, hardware companies, and technology brands including many of the biggest names in the industry. I then spent eight years on the commercial side of a major international games publisher, working across EMEA on both digital and physical releases.

Today, I bring that experience directly to studios and publishers of all sizes, helping with publisher strategy, pitch feedback, commercial planning, pricing, storefront management, retail opportunities, Steam key retail, physical distribution, and business development.

No buzzwords. No filler. Just practical commercial support that helps games reach more players, generate more revenue, and make better commercial decisions.